Chelsea vs Arsenal

Chelsea lost yesterday… The game itself wasn’t so good. The score was 2-1, but the one of Chelsea was own goal.
I went to Sports pub with a friend of mine and watched it together. He likes Arsenal. The first half was no so bad, because Chelsea got the first goal and finished it with 1-0, but actually Arsenal mostly controlled the game.

During the half time, we went to McDonald’s and ate fried chickens and potato. For the promotion of “Madagascar 2”, if you buy some specific set, you can get a figure of the characters. A friend of mine wanted to get it for his girlfriend, so he ordered it. He got the same one which they had got already, so he asked the staff to change it… he’s a really nice boyfriend.

The figure was made in China. Everything comes from China now. The figure was a hippo, the quality wasn’t so bad, and if you shake it, it speaks something. I was a bit surprised, because when I was a kid, it never spoke. I wondered how effective this kind of promotion is. There must be a kind of synergy, so it should be difficult to measure it.

Then we were back to the café and started to watch the match again. The second half was really bad for Chelsea. Van Persie got two goals and the game was turned back. I hoped that Chelsea would turn back again but it didn’t happen. After the match, many customers left the bar.

This kind of bars is really interesting, because they serve not only food but also a sort of mood. They might be able to sell some sports accessories or something. It’s not stadium but it proposes similar mood. I think you can appropriate this kind of services to other services. Sports might be special, because for sports, whether it is live or not is really important, but on the other hand, whether it is in Stadium or not is sometimes not important. Sharing the moment of victories on time is one of the important factors to enjoy sports. It should be special for sports. Films and theatre are a bit different. Theatre might be a bit similar, because if you watch it with some recorded media, you might feel the value is lower. You might be not so excited. The different point of Sports and theatre is the importance of places and time. For sports, in my opinion, time is more important, but the theatre is not only time but also places are important. Of course, watching a match in stadium is the best experience, but sharing the moment of the game would be more important, but for theatre you should be in theatre if you really enjoy it. The level of expansion of experience for the content are different and it should be a key factor to how to take advantage of it.