STIR Lcture: Dick Powell

http://www3.imperial.ac.uk/newsandeventspggrp/imperialcollege/businessschool/events_summary/event_13-8-2008-12-13-31

I attended a lecture of Dick Powell at Imperial College.
It was really interesting. Listening to interesting lectures are quite profitable because it motives you to make effort for achieving your goal.
He was smart, eloquent and funny.
He’s got a lot of experience about product design, so he knew well about the difference between general images of design work and what it actually is.
What is the most impressive for me is his comment, “innovation is not a big idea, but usually a series of small ideas”.
Actually there are a lot of factors in design process, so innovation might not happen suddenly but it’s sort of circulation of creative process.

He told about how to get a job for young people, and the point is to become very good at “one thing”.
It is a good suggestion, but what is it for me? What is my advantage and differential point?
I might need to find the answer if you want to survive in design industry…