Saturday, September 20, 2008

iPhone in Japan

http://www.yourcommunicationnews.com/news_item.php?newsID=10803

According to the article, The sale of iPhone in Japan is not as good as Apple expected. Japan market should be a bit different from the rest of the world.

When a friend of mine came to London, he brought iPhone and it looked very useful. If you can find WiFi network you can connect it, and it has GPS function, but actually there are a lot of types of cell phones in Japan, and it is difficult to differentiate the product. On top of that, changing a telephone line company is a bit difficult and the services different from each other. For a long time, mobile hand set has been almost for free, because the line companies are stronger than mobile phone manufacturers.
iPhone is cool and useful, but it might not be enough to be successful in Japan, but iPod has been quite popular, so if they take a proper brand strategy it is going to possible for them to sell more.

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